提前解释,本文的内容基本上是百度百科全书的内容,我只是对它感兴趣,发表一篇文章,我希望我能理解,你也能理解电子商务模式的分类,特别是经济相关,不要问你B2B什么意思什么意思,很尴尬。别问我怎么知道尴尬。……
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电子商务模式是指在网络环境和大数据环境中基于一定技术基础的商业运营模式和盈利模式。研究和分析电子商务模式的分类体系,有助于探索新的电子商务模式,为电子商务模式创新提供途径,制定具体的电子商务战略和实施步骤。
电子商务模式可以从多个角度建立不同的分类框架,最简单的分类是BtoB、BtoC和CtoC这样的分类,还有新的B2Q模式、BOB但是每个模式都可以再细分。
中文名:电子商务模式:
外文名:E-commerce mode
功能:互联网经营取得营业收入
商业模式:七种
代表:B2B、B2C、O2O、B2Q、G2B
解释:商业运营模式和盈利模式
运营模式:线上支付 线 ** 验
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今天,我们将简要解释电子商务模式的分类,重点关注或解释B2B其中以百度数据为主,希望大家能理解。
分类
1. 基于价值链的分类。Paul Timmers 提出的分类系统是基于价值链的整合,也考虑到商业模式的创新水平和功能整合能力。根据该系统,电子商务模式可分为电子商店、电子采购、电子商城、电子拍卖、虚拟社区、合作平台、第三方市场、价值链集成商、价值链服务供应商、信息中介、信用服务等11类。
2. 混合分类。Michael Rappa 将电子商务模式分为九类:经纪人、广告商、信息中介人、卖家、制造商、合作子商务模式、社区服务提供商、内容订阅服务提供商、有效服务提供商。其中,经济学家可分为购买/ 销售配送、市场交易、商业贸易社区、买家 ** 、经销商、虚拟商场、后中介、拍卖经纪人、反向拍卖经纪人、分类广告、搜索代理等11 ; 广告商可分为个性化门户网站、特殊门户网站、注意力/ ** 性营销、免费模式、廉价商店等。中国学者吕本富和张鹏将电子商务模式分为五种。B2B、在线金融、在线销售、在线拍卖/购买、在线软服务、在线硬服务、数字商品提供商、技术创新、内容服务、在线门户、在线社区和旁观者。BtoB该模式根据其功能分为采购、销售、物流、售后服务等类型; 在线金融模式分为在线证券、在线银行、在线保险、个人金融管理、风险资本等。
3. 基于原模式的分类。Peter Weill 认为电子商务模式本质上是原模式或这些原模式的组合。他认为有八种原始模式:内容提供商、直接与客户交易、综合服务提供商、中间商、共享基础设施、价值网络集成商、虚拟社区、企业/政府集成。
4. 根据新旧模式的差异进行分类。Paul Bambury 从新商业模式与旧商业模式的区别出发,将电子商务模式分为移植模式和禀赋模式两类。移植模式是指存在于现实世界中并移植到网络环境中的商业模式。禀赋模式是网络环境中独特而固有的商业模式。
5. 基于控制器的分类。麦肯锡管理咨询公司认为,有三种新兴的电子商务模式,即卖方控制模式、买方控制模式和第三方控制模式。该分类在一定程度上反映了卖方、买方和第三方中介在市场交易过程中的相对主导地位,反映了各方对交易的控制。
6. 基于Internet 商业功能分类。Crystal Drei ** ach 和Staff Writer 按照Internet 的商业功能将电子商务模式分为产品销售、服务销售和信息交付三类。
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关于B2B分类
7. 基于B2B和B2C分类。中国社会科学院金融贸易所研究小组基于B2B 和B2C 模式进一步分类。
根据不同的服务内容为消费者提供服务B2C 模式分为7 类,如电子经纪、电子直销、电子零售、远程教育、网上预订、网上发行、网上金融等。B2B 模式分为名录模式,B2B 和B2C 兼营模式、政府采购与公司采购、供应链模式、中介服务模式、拍卖模式、交换模式等7 类。中介服务模式可细分为信息中介模式CA 中介服务、网络服务模式、银行中介服务等。
其中,随着应用领域的不断扩大和信息服务模式的不断创新,电子商务模式也层出不穷,主要分为以下六种类型:
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1.企业与消费者之间的电子商务(Business to Consumer,即B2C)。
2.企业与企业之间的电子商务(Business to Business,即B2B)。
3.消费者与消费者之间的电子商务(Consumer to Consumer 即C2C)。C2C商业平台是为买卖双方提供在线交易平台,使卖方能够主动提供商品在线拍卖,买方可以选择商品进行竞价。
4.线下商务和互联网之间的电子商务(Online To Offline即O2O)。这样线下服务就可以用线上来揽客,消费者可以用线上来筛选服务,还有成交可以在线结算,很快达到规模。该模式最重要的特点是:推广效果可查,每笔交易可跟踪。
5.所谓BoB 是 Business-Operator-Business缩写是指供应商(Business)与采购方(Business)运营商之间(Operator)一种新型的电子商务模式,电子商务模式。
6.B2Q在采购过程中,引进第三方工程师技术服务人员,提供售前检验、售后安装、调试、维护等服务。
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事实上,电子商务模式并不像我们想象的那么高。它们是一种商业模式,它们是经典的B2B在模式上,它是指企业之间的商业模式,商业交易。
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简析各种模式
B2C
企业与消费者之间的电子商务(Business to Customer,即B2C)。这是消费者利用互联网直接参与经济活动的形式,类似于商业电子零售业务。随着互联网的出现,在线销售发展迅速。
B2C也就是说,企业通过互联网向个人消费者销售产品或服务。企业制造商直接将产品或服务推向互联网,并提供足够的信息和方便的界面来吸引消费者购买,这也是最常见的操作方式,如网上购物、证券公司网上订单操作、一般网站数据查询操作等,属于企业直接接触客户的操作模式。它可以成为以下四种商业模式:
虚拟社群(Virtual communities):虚拟社区的重点是客户的需求,有三个特点—关注买方消费者而不是卖方,良好的信任、创新和风险承担。
交易聚合(Transaction Aggregators):电子商务就是买卖。
广告网络(Advertising Network)
线上线下结合的模式(O2O模式)
B2B
企业与企业之间的电子商务(Business to Business,即B2B)。B2B方法是电子商务应用最多、最受企业重视的形式,企业可以使用Internet或者其他网络找到每笔交易的最佳合作伙伴,完成从订购到结算的所有交易行为。代表马云的阿里巴巴电子商务模式,B2B交易金额约占电子商务总市场份额的85%。
B2B电子商务是指以企业为主体,在企业务活动。B2B电子商务是电子商务的主流,也是企业面临激烈的市场竞争、改善竞争条件、建立竞争优势的主要方法。开展电子商务,将使企业拥有一个商机无限的发展空间,这也是企业谋生存、求发展的必由之路,它可以使企业在竞争中处于更加有利的地位。B2B电子商务将为企业带来更低的价格、更高的生产率、更低的劳动力成本和更多的商机。
B2B主要针对企业内部和企业(B)与上下游厂商合作(B)企业与企业之间的信息整合和互联网交易。通过企业内部网络(Intranet)建构资讯流通的基础,及外部网络(Extranet)结合行业上、中、下游厂商,实现供应链(SCM)因此,通过B2B商业模式不仅可以简化企业内部信息流通的成本,还可以使企业之间的交易流程更快,降低成本损失。
C2C
消费者与消费者之间的电子商务(Consumer to Consumer ,即C2C)。C2C商业平台是为买卖双方提供在线交易平台,使卖方能够主动提供商品在线拍卖,买方可以选择商品进行竞价。它的代表是eBay、taobao电子商务模式
C2C指消费者与消费者之间的互动交易行为,这种交易方式是多变的。例如,消费者可以在某个招标网站或拍卖网站上共同出价,并由价格较高的人获得投标。或者消费者可以在网络新闻论坛或BBS张贴通知销售二手商品,甚至新产品,因消费者之间的互动而完成的交易是C2C的交易。
招标拍卖已成为决定稀有物品价格最有效的方法之一,如古董、名人物品和稀有邮票…只要需求面大于供应面,最佳市场价格就可以通过拍卖模式来确定。拍卖商品的价格逐渐上涨,因为买家想要相互比较。最后,最想买商品的买家以最高的价格买商品,而卖家以市场可以接受的最高价格卖商品,这是传统的C2C竞标模式。
C2C在招标网站上,招标项目多样化,无限制。商品提供商可以是邻居的孩子或顶级跨国企业;商品是自制的蛋糕或毕加索的名画。C2C不限于商品和货币的交易。在这个虚拟网站上,买卖双方可以选择用人力资源交换商品。例如,一位家庭主妇已经准备好了宴会服务,以换取心理学家的精神安静之旅。这就是参与在线招标交易的魅力所在。网站运营商不负责物流,而是协助收集市场信息,建立信用评估体系。买卖双方的消费者看对方,讨论交货和付款方式。每个人都可以创造一人的交易。
C2B
消费者与企业之间的电子商务(Consumer to Business,即C2B)。通常,消费者根据自己的需要定制产品和价格,或积极参与产品设计、生产和定价、产品、价格,突出消费者的个性化需求,生产企业进行定制生产。
O2O
线上线下结合的电子商务(Online to Offline,即O2O)。O2O通过网上购物指南,互联网与地面商店完美对接,实现互联网着陆。让消费者享受在线优惠价格,同时享受离线亲密服务。中国的早期转型O2O经营成熟的企业代表家具网购市场领先的美乐乐O2O模式具体表现为线上家具网和线 ** 检验馆双平台运营。
BoB
供应方(Business)与采购方(Business)运营商之间(Operator)实现产品或服务交易的电子商务模式。其核心目的是帮助有品牌意识的中小企业或渠道提供商有机会建立自己的品牌,实现自己的转型升级。BOB该模式是品中网络技术实施的一种全新的电子商务模式。它打破了以往电子商务的固有模式,倡导电子商务平台向电子商务运营转型,与以往不同C2C、B2B、B2C、BAB等商业模式,其将电子商务以及实业运作中品牌运营、店铺运营、移动运营、数据运营、渠道运营五大运营功能板块升级和落地
B2Q
B2Q英语:Enterprise online shopping introducequality control,交易双方首先在网上签订意向交易合同。签订订单后,可引进公平的第三方(检验、工厂检验、设备调试工程师)进行商品质量检验和售后服务。
F2C
F2C(FactorytoCustomer) 是工厂直接到消费者的最具代表性的模式。
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不知道看完有没有收获。徐胖在整理的过程中学到了很多。如果你明白了,不妨动动手指,点击再看一遍,关注微信官方账号,会有更多的金融相关知识。
感谢阅读这里的朋友们。谢谢你。
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